You’re at a meet-up and someone asks, “So, what do you do?”
Well, you came to the right place because my mission is to help you come up with the perfect answer to that question.
Your own personal tagline — a short and sweet sound bite that says what you do and why you do it.
The “why” part is where it gets interesting. It’s your mission. It’s the purpose behind your work.
Remember this: Your tagline isn’t about impressing people and getting them to hire you. It’s about getting a conversation started.
It’s inspirational because magic happens when you have a strong intention to make a difference.
The easiest way to create a personal tagline
Say what you do and why you do it
You may have the same job title as a million other people. Find something special about how you do your work that makes it more effective.
Do you solve a problem? Do you make people look good? Do you make people more successful?
It could be better customer service, better user experience, better team collaboration.
It’s your “why” statement, your mission, your superpower.
Examples of personal taglines
Superman: I conquer super villains and make the world a safer place.
Social Media Expert: I build Facebook pages to help companies engage with their customers.
App Developer: I write mobile apps that solve everyday problems. I’m working on one right now that helps people get to sleep.
Web Developer: I help people set up online stores that get lots of traffic and sell stuff.
How to find your superpower
Your superpower is a combination of what you do plus the special thing you do that makes it great. It makes you irreplaceable.
Here’s how to create a personal tagline that holds the magic of your superpower:
- Use The Tell Me About Yourself Checklist to jog your memory about the great things you’ve done. This puts you in the right frame of mind.
- Watch Simon Sinek’s TED talk, How to Know Your Life Purpose in 5 Minutes
- Brainstorm 10 personal taglines that say what you do and why you do it.
- Now pick the one tagline that makes you feel the most confident.